J-pop was not particularly marketed to the Western audience when it first emerged in the late 70s – early 80s, despite its emergence being the result of Japan’s globalization and influence of soft rock from America and the economic boom. Instead, they resonated with the tunes and emotions of the song. Most listeners of Plastic Love were not even aware of the bittersweet lyrics. It has a distinct aura that listeners can immediately identify with, irrespective of the language. Tracing the lineage of city pop, it forms the basis of sub-genres like vaporware, cyberpunk, and more. People are unsure as to why or how YouTube’s algorithm picked up this particular video, but it resulted in the revival of Japanese city pop, and it spread like wildfire globally. A Glitch Resurrected an Entire Genre: The Rise of J-Pop Soon, it became widely popular with the audience who did not care about the language, just pure vibes! Due to copyright issues, the original upload was taken down later on, but the song stayed stuck in people’s minds. People were greeted with Takeuchi’s enigmatically smiling thumbnail. YouTube’s recommendation algorithm had glitched and sent the seven to eight-minute mix of this track uploaded by a channel called Plastic Lover to almost everyone’s playlist. It is characteristically funky, has an urban yet vintage feel to it, and has elements of soft rock and adult-oriented rock, with hypnotic beats. In 2018, the world saw a sudden revival of Japanese city pop genre in music.
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